Tooheys
Tooheys on Tour Merch

Client
Tooheys

Timeframe
3 weeks

Project Deliverables
Merchandise & Apparel
Pattern artwork

The team at Tooheys got in touch to come up with some cool creative for the launch of their new campaign - Tooheys on Tour.

From tap decals to tees, the artwork took on a whole new life. Representing all things Tooheys and Live Music, everyone was wearing this tee with pride.

Two T-shirts with a graphic of a beer glass, speakers, and the text 'I FEEL LIKE A TOOL.' One T-shirt is navy, and the other is white. There is also a beige baseball cap with 'TOOHEY'S' embroidered on it and a navy brim, along with another navy hat w
A musician with his back to the camera playing guitar on stage in a dimly lit venue. The musician is wearing a white T-shirt with a graphics of a beer with foam, speaker, and text that says 'I FEEL LIKE TOOEYS.' There are audience members in the back
Pattern with illustrations of beer mugs, electric guitars, microphones, news radios, and sound waves, with the word "TOOHEYS" in red surrounded by a white outline.
A colorful illustration of two large speakers, a mug of beer with foam overflowing, a red and white microphone, and a sun with a laughing face, with the text "I FEEL LIKE A TOHEYS" above and below.
Back of a person wearing a white T-shirt with a graphic design that features two large speakers, a beer mug with foam, a microphone, and lightning bolts. The text on the shirt reads, "I FEEL LIKE A TOOEYS."